The Buffalo News recently interviewed Ryan Starkovich, Henderson’s sports practice director, for an article exploring the intricacies of building or renovating a stadium in a small market location. The paper, based in Buffalo, New York, was exploring the uncertain future of the Buffalo Bills’ Highmark Stadium, which is nearly five decades old. Starkovich was tapped for his vast experience overseeing stadium projects for NFL teams, most notably Sofi Stadium, home to the Los Angeles Chargers and the Los Angeles Rams.

Starkovich briefly contrasted how fan expectations can shape the amenities offered at a stadium within a large city versus a smaller one. An instance highlighted by The Buffalo News is how tailgating may be more vital in a smaller market whereas pricier club seats may be more of a must-have in a larger city.

To read the story, titled “How Do Buffalo Niagara’s Small-Market Realities Impact Negotiations Over The Bills Stadium?,” visit https://bit.ly/3FYqT0l.