Like most industries, trends in the retail realm have felt the impact of COVID-19. While the retail industry was already evolving toward omnichannel delivery, the stay-at-home orders, store closing mandates, and the recession brought on during the pandemic accelerated many of these changes. As we look toward 2021, the redefinition of convenience continues to characterize the trends we expect to continue. For the future of retail, thoughtful technology integration and the creative reuse of space will be at the forefront.
Overall, retail is primed for growth in 2021 for the retailers who have figured out the balance of having an integrated omnichannel distribution, a smooth customer interaction, and a dedicated brand loyalty. While the ways in which retailers connect with their customers are changing, we know that an excellent client experience, enhanced by the thoughtful integration of technology, is one of the most powerful things a brand can have, and we’re poised to create environments that make that possible.