The New Henderson Brand

After more than a year of research, hard work, and listening to your candid feedback, we are excited to officially unveil the new Henderson: your partner for building life.

With our new positioning came a new look which was brought to life by different elements including:

Logo:
We started with a slight logo tweak, instead of a total overhaul. Hopefully the change is subtle because after 50 years of doing what we do best, we’re not reinventing ourselves. Our new logo builds on the brand equity of our existing H mark while using clean, symmetrical lines that speak to our focus on precision and quality. Even the angles in our new logo, and the font that was selected, are both mathematically-sound because that’s the level of detail we put into everything we do.

Colors: To convey a fresh look, we updated our primary color to a brighter, more modern green for Henderson Engineers. Henderson Building Solutions took on a complementary blue tone (a break from Outcome’s original orange) to help show a stronger tie to the two companies.

Photography (People): You’ll see people are front and center throughout our new branded materials. The spaces we help bring to life are nothing without the people who use those same places to learn, create, have fun, work, heal, gather, or perform. We believe projects are more than just buildings – they are spaces for people to experience life. And, we’re committed to building our own people and providing a best-in-class work environment. It’s no surprise, then, that when it came time to update our Henderson brand to reflect our new company direction, it was only natural we put people front and center: from our employees to our clients to the people who use the spaces we design.

Photography (Projects): We’re also incorporating more images of the building systems we design – systems that are often covered up behind walls after construction is complete – to give people a unique insider’s look at our work. The more you see “behind the scenes,” the more you can visually see how our designs impact the way a space functions, the way you feel while in it, or even how efficient it runs.

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