The Baird Center District in Milwaukee is building off the momentum established by the construction of the Fiserv Forum and The Deer District by embarking on Phase 3 of the Baird Center.

The expansion will realize the vision established two decades ago, adding nominally 110,000 SF of elevated exhibit hall space, 35,000 SF of meeting rooms, 90,000 SF of lobbies and prefunction areas, and a 30,000 SF ballroom perched on an expansive roof terrace offering dramatic views to the Northeast. Tucked into the expansion will be a nominal 190,000 SF parking garage, as well as new support, administrative, and food and beverage spaces.

Henderson Engineers is the prime MEPF and telecommunications consultant, and is proud to be leading a diverse (predominantly local) team of partners helping to bring this vision to life. The expansion will incorporate a standalone central utility plant, utilizing district steam, and distributing a medium voltage electrical service across the expansion to more efficiently serve the power dense portions of the facility. We are also responsible for the design of new smoke control and pressurization systems that will allow for safe egress from the high rise components of the expansion.

*Rendering courtesy of TVS


Milwaukee, WI

Project Size

Approx. 400,000 SF


Acoustics, Audio-Video, Electrical, Fire & Life Safety, Mechanical, Plumbing, Security, Telecom


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